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Latest consumer brand features patented hemisqualane silicone alternative Hemi15 to nourish and protect textured hair.
January 30, 2023
By: Christine Esposito
Editor-in-Chief
Amyris, Inc. has introduced another consumer-facing line: 4U by Tia is a new haircare line available exclusively at Walmart. The line was founded by actress and entrepreneur Tia Mowry. 4U by Tia will be sold in more than 2,800 Walmart retail stores in the US, on Walmart.com, and on the direct-to-consumer website 4UbyTia.com. The brand currently has eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris' patented Hemi15, a biofermented hemisqualane silicone al...
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